Store Brand

I am honestly surprised that it took as long as it did for store-brand to catch on to the profitability of ‘Hawaiian’ bread. Since when has any American company ever lost money adding sugar to a basic commodity? I’m legit waiting for the Kroger brand of ‘Hawaiian’ roll toilet paper.

The Truth Kanye Told

You know what truth was told in Kanye West’s weird monologue in the White House? It was a truth that only someone speaking from the root of their own mental illness and trauma could tell. He talked about how Donald Trump’s public persona acted as a salve to his own wounded masculinity. That is some deep truth. Trump is officially the candidate for the men—and the wives of those men—who embraced the generic masculinity ascribed by our popular culture, and have taken every hole poked in that flimsy mythology as a hole poked in their own soul. I guarantee you that no man who voted for Trump had a healthy father, and by extension didn’t/doesn’t have a healthy relationship with their father. And, as is required by the power of the myth they had consumed, found a mate who had their own problems with their wounded and wounding fathers, and found a partner for themselves that was infected by the same disease their own fathers had. This is the truth Kanye told, and he was only free to tell it as someone more enthralled to his own disease than he was to the requirements of our wider culture.

Opinions In Cars

What’s the deal with middle aged men recording YouTube rants in their cars? Why is this a thing? I’m interested in the cultural/psychological/sociological roots of this phenomenon. Why is it middle aged men? Why in the car? Why do you still have your seatbelt on? People are fascinating.