Capitalism has a parasitic relationship with our identity, both personal and as members of however many groups we belong to. The goal of capitalism is to commodify each individual and group, extract as much labor and capital from each individual member of the non-ruling class as possible, and use the divisions created between each non-ruling class (proletariat) individual and group by the system itself to create division whenever the ruling class is threatened by popular challenge or uprising. To capitalism, we are not people or communities. We are brands with stock market values that can be weaponized against one another whenever the rulers feel threatened.